Marketing Strategy Boot Camp

A clear, confident plan for organisations that want to connect, grow, and launch with purpose.

Tired of rushing into campaigns without a clear plan? This easy to follow workbook helps cultural organisations, visitor attractions, and community projects build a marketing strategy that actually works. Drop the jargon, overwhelm, or a 50-page document that gathers dust.

Designed for busy teams, individuals and those who do marketing "on the side", this 6-step guide walks you through:

• Clarifying your purpose and audience

• Crafting a message people want to share

• Choosing the right platforms to show up on

• Building demand (not just awareness)

• Creating momentum that lasts beyond launch

• Turning it all into a usable strategy-on-a-page

Whether you’re planning an exhibition, relaunching a programme, or just ready to market with more impact, this workbook helps you align your team, spark ideas, and set a clear direction, in just a few of focused hours.

Created by Monument Marketing for small-but-mighty teams who want to make a bigger impact. Make your marketing monumental.