Working together
No-fluff marketing support for heritage organisations that want to grow with purpose.
If you’ve ever found yourself saying, “We know we could be doing more with our marketing — we’re just not sure where to start,” you’re not alone.
Monument Marketing offers practical, people-first strategy support for heritage organisations, small museums, and purpose-led places with stories to tell. Whether you need a bit of direction or a thinking partner to help you cut through the noise, we’re here to help you move forward with confidence.
You won’t find jargon, long-winded presentations, or one-size-fits-all plans here. Just honest advice, creative ideas, and clear next steps — always grounded in what will work best for you, your team, and your audience.
Exit through the gift shop.
Still on the fence? That’s ok. You don’t have to figure it all out right now.
Whether you’re considering the Strategy Sprint or want a bit of coaching but aren’t sure which package fits, the best next step is a quick, no-pressure chat.
We’ll talk about where you’re at, where you want to be, and what kind of support could make the biggest difference. If we’re not the right fit, I’ll always say so.
(Most people also come away with two or three things they can start doing right now to make their marketing easier, so you've nothing to lose, and everything to gain)
We work in two ways
Make your marketing Monumental with a Strategy Sprint
"I found that the session was easy to work through and made me really analyse exactly what our organisation does well and what it could improve both in the short and long term which was incredibly helpful. All suggestions were realistic and sympathetic to the size of our organisation and budget ."
St Cecilia's Hall, University of Edinburgh
If you’re not sure what’s working, where to focus, or how to get buy-in, the Strategy Sprint gives you space to breathe and a practical plan to move forward.
In just a few weeks, you’ll go from spinning your wheels to knowing exactly what to do next - with a strategy shaped around your goals, your audience, and your capacity.
A clear plan. A fresh perspective. And a strategy you’ll actually use.
My favourite part? We start with a conference of you. We absorb all the knowledge and experience that exists in your organisation, and become the experts in you. Remind the whole organisation about who you are, make sure everyone feels heard and valued, and get everyone on board with the transformation, from day one.
That's beautiful.
What you’ll walk away with:
-
A refined (and tested) brand proposition and messages that tell people why you matter
-
Clear goals and a roadmap to reach them (no generic fluff)
-
Audience insights that sharpen your campaigns and content
-
Strategic priorities to focus your time and budget
-
Practical ideas you can act on straight away, not just a long report
Perfect for:
Heritage organisations, cultural venues, and small teams who want clarity, direction, and energy, not more complexity.
Investment: from £3500
Includes pre-session prep, in person 1-day 'conference', a collaborative feedback session (in-person or online), and a written summary with clear next steps.
Ready to feel clearer, calmer, and more confident?
Let’s have a quick chat to see if the Strategy Sprint is right for you.
Build confident, consistent marketing with expert coaching
"Working with Monument has been nothing but a positive experience. Sallie has been knowledgeable, understanding and supportive. Sharing our experience and hearing that recognised through Sallie's wider experience was empowering and emboldening for us. "
Perth Theatre & Concert Hall
Support that fits around you, and helps your marketing make more impact, month after month.
If you’ve ever thought “Are we doing this right?” or “We had a plan, but we’re struggling to stick to it” - coaching is for you.
Think of it as having a freelance marketing strategist in your corner. Someone who understands the heritage world, knows what actually works, and can help you stay focused, creative, and confident.
🎯 1-day strategy set-up workshop
£750
A focused day to get your strategy set up, priorities clear, and energy back.
Includes:
-
Full-day strategy workshop (online or in-person)
-
45-minute check-in after 1 month
-
Feedback on one campaign, content piece, or idea
-
Light-touch email support for advice and direction
Best for: Organisations that have all the ingredients for a good marketing strategy - they're just not so sure how to put them together in the best way. Solo marketers, or anyone juggling marketing with other roles who needs a confidence boost and a clear plan.
🔄 Monthly strategy coaching
£350/month (quarterly contract)
Keep your momentum up and your strategy alive with a regular rhythm of reflection, review, and refinement.
Includes:
-
Monthly 60-minute 1:1 session
-
Feedback on up to 3x campaign or content pieces per month
-
Ongoing email support for quick advice and gut checks
-
Light-touch KPI tracking to keep your eye on the bigger picture
Best for: Organisations looking to invest in their own team, inexperienced marketers, anyone who is doing marketing on top of another role, or those who just want an extra confidence boost that they're on the right track and help getting to the next level.
📅 Quarterly Strategy Lab
£1,900/quarter
More hands-on support for when you’re ready to plan, prioritise, and push your strategy further, without hiring an agency.
Includes:
-
Quarterly 2-hour planning session
-
Output: seasonal plan with key messages, campaign priorities, and timeline
-
Bi-weekly momentum check-ins (email or 30-min call)
-
Unlimited feedback on your marketing content or ideas
-
Priority access to advice or troubleshooting when you need it most
-
Performance review with recommendations
Best for: Teams that have completed the Strategy Sprint and want to keep up momentum and accountability to deliver and excel. In-house teams doing most of the delivery who want a senior strategist to guide direction, check consistency, and help deliver results.
🧠 Fractional CMO
From £1000/month (POA)
Need someone at the strategic helm but not on the payroll? A Fractional CMO gives you senior-level thinking, tailored to your structure and budget. Perfect if you’re scaling, pivoting, or navigating complex challenges and want expert leadership on your side.
Best for: Heritage organisations or cultural businesses with big ambitions and lean teams.
Let’s have a quick chat to see if the Marketing Coaching is right for you.
👉 Book a 30-minute fit call