5 quick fixes to boost your LinkedIn presence

LinkedIn is your digital first impression. Whether you’re seeking new opportunities, collaborations, or aiming to build your reputation within the heritage industry, your profile is often the first thing people check. But don’t worry—revamping your LinkedIn presence doesn’t need to take hours. Here are 5 quick fixes you can make today to see an immediate improvement.

1. Optimise your headline

Your headline is more than just your job title. It’s prime real estate to showcase what you bring to the table. Instead of “Museum Manager”, try something like: “Museum Manager | Enhancing Visitor Experiences | Advocate for Heritage Preservation”. Think of it as a tagline for your personal brand.

Quick Tip: Include keywords relevant to your field—they’ll make you more searchable.

2. Choose a professional profile photo

Profiles with photos get 21x more views than those without. Your photo doesn’t need to be overly formal but should reflect your professionalism. A clean background and a friendly, approachable expression work wonders.

Quick Tip: Avoid group shots or casual selfies—this is your professional platform, not a social one.

3. Craft a compelling ‘About’ section

Your ‘About’ section is your chance to tell your story. Focus on who you are, what you’ve achieved, and what excites you about the future. For example:

“As a heritage marketing consultant, I’ve worked with museums, historic sites, and cultural organisations to tell stories that connect the past to today. I’m passionate about creating inclusive, engaging experiences that attract diverse audiences.”

Quick Tip: Keep it conversational and highlight your unique value.

4. Update your skills

Ensure your skills reflect your current expertise. LinkedIn’s skills section plays a big role in your profile’s searchability, so add skills relevant to your field and endorse others to encourage reciprocal endorsements.

Quick Tip: Prioritise skills that align with your goals—e.g., “Heritage Tourism”, “Community Engagement”, or “Project Management”.

5. Engage and stay active to increase your LinkedIn presence

A polished profile is only the start. Regular engagement—commenting on posts, sharing updates, or even publishing your own—keeps your profile visible and top of mind for your network.

Quick Tip: Start small. Comment thoughtfully on one or two posts per week to build your presence.

These simple updates can have a big impact on how you’re perceived on LinkedIn. If you’re ready to take it a step further, download our free resource below to guide you through each fix in detail.

Download: Quick fixes to boost your LinkedIn profile today

Ready to dive deeper? Our workbook provides:

• A fill-in-the-blank template for your ‘About’ section.

• A list of the top skills for heritage professionals.

• A weekly engagement planner to stay consistent.

Pssst... using code "PB" at check out to get it for just £5.

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