Ending the social media overwhelm in your business
- Sallie Bale
- Nov 4, 2024
- 3 min read
Feed the beast!
Do your social media channels ever feel overwhelming? The comparisons I hear a lot from clients are that it feels like futilely going round in circles, or the never ending job of feeding a great beast. Without any real sign of getting anything back for your efforts.
Sound familiar?
How have we got to a point where with wonderful, collaborative, community building tool we were gifted has become a pit of wasted time and resources? Something that used to feel fun and engaging, is just another pointless thing to tick off our to-do list, week in week out.
And all these supposed rules we need to follow? Don't miss a day's posting, otherwise engagement falls off a cliff. Post 3 times a day, otherwise no one will see your post. Don't post on two consecutive days, otherwise you cannibalise your views.
I just find social media SO overwhelming
Do you every feel like jumping off the carousel?
To stop feeding the beast?
I highly encourage it. Stop it. Stop it right now. I'm sure you deserve a break anyway. Here's your permission slip to stop posting on social. You're welcome.
But what I would encourage you to do is use the time away from posting that cute behind the scenes snap to think about WHY. Why were you going to post that? What purpose would it serve?
In fact, what purpose does your social media serve? Where does it fit in your marketing mix? You do have a marketing plan, don't you? (If you don't, you know where I am!)
Are you trying to attract new customers? Or stay front of mind for others? What problem are you solving for your customers? What's your mission? And how does your content fit into that?
I'm a big believer in quick scribbles. Sometimes if you give yourself too much time to think about something, you never finish it.
How to feel in control of your businesses' social media approach
If you want to start being more strategic in your social media content (or any kind of marketing for that matter) here's a quick exercise for you.
First, set your timer (phone, Alexa, egg timer - whatever you've got to hand) to 15 minutes. I promise that's all you'll need for a 'good enough' first effort.
(Reminder: done is better than perfect)
Second, grab your notebook and sketch out a who, what, when, where, why.
Who do you want to reach/speak to /influence?
What do you want them to think/feel/do?
What do you want to say to them?
When do you want them to do it?
Where do you want them to do it?
And why? Why do you want them to? Why do they want to?
If you have time, rinse and repeat with another audience.
That's it! You have started the journey to being more focused with aligning your social media content to work harder to get the results you want to see for your organisation.
Bonus tips
I originally wrote a version of this post on my LinkedIn, and some of my brilliant marketing pals added to the conversation, so I thought it was only fair to share their wisdom with you too!
Always coming back to the WHY and the other Ws is so important! 💪🏻 So many valuable tips in here! 😍Love the 15min timer and not striving for perfection, just getting it done! And, I would add, test and reflect, gain learnings, tweak, test and repeat again (data-backed).
Too many rules and guidelines. Taking the time to clarify what you want to say and why is definitely the first step. And how your message can be helpful, although sometimes posting to reveal a part of you, even if it's not necessarily "helpful", but is honest, raw, brave, funny, etc. is great too. It gives you an opportunity to connect with other like minded people.
I think Pakistani Clothing Suppliers can be valuable for boutiques and retailers looking to add South Asian fashion to their collections. Reliable sourcing is important when businesses need consistent stock and attractive designs. Having access to traditional and modern Pakistani clothing can help retailers offer customers more choices while keeping their product range relevant to current fashion preferences.
The ability to Buy and sell in Pakistan through an online platform makes local transactions much more convenient. I like having different categories available because users can search for specific items instead of scrolling through unrelated listings. A marketplace that supports both buyers and sellers can be especially helpful for people looking to find good deals or reach customers in different parts of Pakistan.
Checking Prayer Time regularly is a useful habit for anyone who wants to stay organized with their daily prayers. I like resources that present timing information in a straightforward way, making it quick to find what you need. Having prayer schedules easily accessible can be particularly convenient when your daily routine changes or when you are traveling between different locations.
Comparing different moving companies before making a booking is definitely worthwhile. Every move has different requirements, whether it involves a small apartment, a family home, or larger quantities of furniture. I liked the practical focus on choosing services that match individual needs. Good communication and careful handling are especially important because customers want their belongings transported safely and efficiently throughout the moving process.