Making heritage monumental
A new breed of consultancy for cultural heritage organisations giving authenticity, inclusion and accessibility centre stage.
50%
Over 50% of heritage organisations report struggling to engage younger and more diverse audiences.
NLHF
30% +
Heritage sites that invest in effective storytelling see a 30% increase in visitor numbers on average.
ALVA
20%
Only 25% of heritage organisations feel confident that their marketing strategies convey their significance.
National Trust
70%
70% of heritage organisations acknowledge that their digital storytelling efforts are not reaching their full potential.
NESTA
About
Work with Sallie Bale, an expert marketing strategist, to align your team around creating inclusive and effective heritage marketing.
Through our hands-on workshops, we tap into the knowledge and experience already within your organisation, helping you tell your stories in a way that resonates and engages with diverse audiences, now and for the future.
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Featured Services
AMA
Have a burning marketing question? Don't know where to get started? Arrange a 45 minute Ask Me Anything session.
Monument Atlas
Charting a course to more effective marketing. Get a Monument Atlas to map out your organisation, and how marketing can help you achieve your goals.
Initiative Intensive
Want to make sure your next exhibition, initiative or project resonate with a diverse audience? Our 5-day Initiative Intensive gets you to the right answer, quickly.
Strategy Sprint
Need to promote your heritage project to hard to reach audiences? Our Strategy Sprint will make your marketing more inclusive and accessible.
WHAT PEOPLE SAY ABOUT WORKING WITH SALLIE
“Thanks Sallie, the sessions you ran at the outset, and your guidance, were invaluable. Thanks for playing such a key part in the project!”
WHAT PEOPLE SAY ABOUT WORKING WITH SALLIE
“I have sincerely enjoyed working with Sallie and hope to get the chance to partner up with her once again in the future.”
WHAT PEOPLE SAY ABOUT WORKING WITH SALLIE
“Sallie was exceptional from Day One. Dedicated and focused, a very effective team player, and, above all, great fun!”
Local initiatives dedicated to preserving cultural heritage and engaging communities through educational and conservation efforts.
Conversation projects
Historic estates and landmarks looking to enhance visitor engagement and storytelling.
Heritage properties
Historical sites and museums aiming to create immersive and memorable experiences for diverse audiences.
Heritage visitor attractions
Businesses that want to balance where they are now with preserving their history, to tell a clear story of their past and future.
Organisations with an archive
Who we work with
Our philosophy
The way we relate to one another as humans is steeped in the history and stories we tell ourselves and each other. To create a more compassionate and kind world, we all need to to be able to tell and hear our own stories.
Authentic, yet inclusive. Heritage revitalised. Stories respectfully retold. Accessible for everyone.
Get in Touch
Have questions or ready to start your heritage marketing journey? I’d love to hear from you! Whether you’re looking to enhance your storytelling, engage diverse audiences, or preserve your historical legacy, I’m here to help.